Web Analytics



Database marketing to the decision makers in South African companies is the key to successful marketing campaigns to maintain and grow any business

Outbound communication is often highly targeted, with a call-to- action that is very obvious. As a result, good outbound marketing can result in excellent lead generation.

The key is to get to the right person (the decision maker) in a company and using reliable channels of communication like email, sms, fax or telemarketing.

Any Data lead lists contain company information that is updated consistently so that information is always accurate, relevant and current.

arrow in icon Database marketing can be a successful tool for business growth and expansion with meticulous strategies aimed at market specific targets arrow out icon

3.5 million Business Records with key decision makers from micro to small to medium to large enterprises in South Africa

lead seg1

Key Decision Makers

Business to business lead data contain detailed information of companies in South Africa with key decision makers names, contact details and titles. Filter across the 3.5 million records and choose specific decision makers titles.

Some examples :

  • IT Managers
  • HR Managers
  • Financial managers
  • Directors / business owners
lead seg2

Business Classification

Companies are placed in specific business classifications to match their industry sector and can be filtered from a more broad perspective to a specific category.

Parent categories include about 25 key business sectors :

  • Advertising + Media
  • Agriculture
  • Arts + Entertainment
  • Automotive
  • Building + Construction
  • Business Services
  • Career
  • Computers + Internet
  • Education
  • Fashion + Beauty
  • Food + Dining
  • Government
  • Home + Garden
  • Industry
  • Legal
  • Logistics
  • Medical + Health
  • Mining
  • Property
  • Retail + Wholesale
  • Safety + Security
  • Science + Technology
  • Travel + Accommodation
lead seg3

Business Field Database

Any Data business field database consists of business details and decision makers details for a specific industry sector so targeted marketing is profound.

For example :

  • Corporate database South Africa– directors, CEO's, CFO's, professionals, etc
  • Financial database
  • Government database South Africa
  • Medical database
  • Human resource database
lead seg4

Business Size

The business size classification is based on the number of employees in a company.

The classification :

  • Micro Enterprise - <10 employees
  • Small Enterprise – 10 to 49 employees
  • Medium Enterprise – 50-249 employees
  • Large Enterprise – over 250 employees
consumer seg1

Business leads can be segmented using the following filters :

  • Business category / classification
  • Area
  • Business size / number of employees
  • Key decision maker title

business lead generation South Africa

Subscribe for news & update